Three tips before you book your photo shoot.

A photo shoot is an investment that requires careful planning. I'll give you three practical tips before you book yours: 1. Identify the target audience for the images Plan the...

A new way of doing tourism from 2021 (part 2)

One month from the probable reopening of the ski season, scheduled for 7 January 2021, and with the certainty that going "back to normal" is not and will not be possible, we'll...

A new way of doing tourism from 2021 (part 1)

What will be the tourism trends of 2021? Understanding the market and its trends is important and useful, particularly for those running businesses or operating tours. The...

Vision and mission: the bases of your strategy (and also your photo shoot)

Last week we looked at business goals and mindset. T oday we'll talk about your business vision and mission, and why it's important to work on these before organising a shoot....

How to face the second lockdown proactively

The second lockdown. How to handle it? I'll give you 3 practical ti ps. The first decision to be taken is very simple: do I see this period as an advantage or otherwise? You need...

Tourist destinations in the mountains: it's not always the centre that counts

Having read a thousand articles about Livigno and its active outdoor culture, we know that it offers a huge choice of cycle tracks, MTB trails, skiing and hiking by the lake and...